To launch Avonmore’s new brand of fortified milk, Balance, we created a compelling cross-platform campaign centred on the theme of “Discovering the Power of Balance”. Five experts, including Kathryn Thomas and Sinead Ryan, spoke about how women could achieve the perfect balance in all aspects of their life. We filmed one-on-one videos with expert tips which we seeded out across social.

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We also produced a highly polished shoot for the September 2017 issue of IMAGE Magazine, and hosted a buzzing Balance Breakfast featuring a panel discussion with our experts hosted by Melanie Morris.

WE ACHIEVED BRAND UPLIFT OF 28% FOR AVONMORE AND A HUGE LIFT IN SALES.