Brown Thomas Campaign

Days in Denim


With a new denim bar to launch Brown Thomas approached IMAGE to work with them on the launch and position the store as the leading high-end destination for designer denim in Ireland.

The Concept

In response IMAGE devised and curated the Brown Thomas Days in Denim campaign which saw a series of in-store denim styling masterclasses and a complementary video series.  


We co-ordinated four in-store fashion events, hosted by IMAGE editors Rosie McMeel, Ellie Balfe and Melanie Morris interviewing leading fashion influencers including Louise Cooney, Eimear Varian Barry and Erika Fox.


The campaign was amplified through a directional four-page feature in the print issue of IMAGE Magazine October 2017, along with the “How to Wear it” videos presented and produced by IMAGE Fashion Director Marie Kelly in a compelling social campaign.