SAMSUNG S8 LAUNCH
As the female media partner for the Samsung S8 launch, IMAGE was challenged with reaching out specifically to a millennial audience.
Aiming to capture the imagination of this sharp, switched-on audience, IMAGE pitched a mutli-platform campaign that included a stunning 60-second film and 10-page print feature.
We tapped into our network of creative collaborators for 360º campaign that captured a day in the life of four Irish creative entrepreneurs – to show how the Samsung S8 enhanced moments of their day.
This slick film was then premiered at Samsung’s buzzing launch event in the Royal Hospital Kilmainham, and seeded out via a snappy series of native online stories and through a compelling social campaign.
The campaign culminated in a showstopping photo-led 10-page feature in IMAGE magazine’s June 2017 issue.