SAMSUNG S8 LAUNCH

THE GAMECHANGERS

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THE CHALLENGE

As the female media partner for the Samsung S8 launch, IMAGE was challenged with reaching out specifically to a millennial audience.

The Concept

Aiming to capture the imagination of this sharp, switched-on audience, IMAGE pitched a mutli-platform campaign that included a stunning 60-second film and 10-page print feature.

The Campaign

We tapped into our network of creative collaborators for  360º campaign that captured a day in the life of four Irish creative entrepreneurs – to show how the Samsung S8 enhanced moments of their day.

This slick film was then premiered at Samsung’s buzzing launch event in the Royal Hospital Kilmainham, and seeded out via a snappy series of native online stories and through a compelling social campaign.

The campaign culminated in a showstopping photo-led 10-page feature in IMAGE magazine’s June 2017 issue.


Client Feedback

The video that IMAGE produced for the launch of the Galaxy S8 received fantastic feedback both internally and externally. The video highlights perfectly the key features of the device – in a natural execution. Another element that worked really well for this activity was utilizing Image online and social media channels. Our partnership with Image Publications is a perfect fit with our brand and allows us to communicate to the female audience directly. It is a platform we will continue to utilise for future launches.
— Ide O’ Brien, Marketing Manager, Samsung