Samsung The Frame Launch



The Challenge

Samsung approached IMAGE with a desire to launch their unique new Frame TV to a target audience of females who are interested in interior design, style, art and fashion. The Frame TV is unique in that it turns into a piece of art when not in TV mode.

The Concept

The client brief requested a showcase at an existing IMAGE event, but IMAGE knew this unique product had far more creative potential. IMAGE went on to devise and curate a one-off art exhibition in No 72 Grafton Street.

The Campaign

Along with a stand-out event exhibiting contemporary artist Leah Hewson’s striking abstract paintings on the Frame TVs, IMAGE produced a time-lapse video capturing the curation and installation of the art exhibition.

A 90-second video also documenting the launch night with an artist interview, plus beautiful spreads created for print in the Jan/Feb issues of IMAGE magazine and Image Interiors & Living.

Client Feedback

“The Frame is a unique product: TV when it’s on, art when it’s off. From the start, IMAGE understood the brief perfectly and delivered a campaign that performed exceptionally. The highlight was the art exhibition at 72 Grafton Street, where the Frame was brought to life showcasing artist Leah Hewson’s work.”
— Ciara Walsh, Channel Marketing Manager, Samsung