Samsung The Frame Launch
LEAH HEWSON ART EXHIBITION
Samsung approached IMAGE with a desire to launch their unique new Frame TV to a target audience of females who are interested in interior design, style, art and fashion. The Frame TV is unique in that it turns into a piece of art when not in TV mode.
The client brief requested a showcase at an existing IMAGE event, but IMAGE knew this unique product had far more creative potential. IMAGE went on to devise and curate a one-off art exhibition in No 72 Grafton Street.
Along with a stand-out event exhibiting contemporary artist Leah Hewson’s striking abstract paintings on the Frame TVs, IMAGE produced a time-lapse video capturing the curation and installation of the art exhibition.
A 90-second video also documenting the launch night with an artist interview, plus beautiful spreads created for print in the Jan/Feb issues of IMAGE magazine and Image Interiors & Living.