Volvo xc60

The Image Experience

The Challenge

Volvo approached IMAGE with a desire to amplify the brand’s focus on combining beautiful design with precise functionality for the modern Irish woman, with a target audience of Irish females 35-50.

THE CONCEPT

The IMAGE creative team devised a video and native content series as  well as a print series that merged Volvo's design and functionality with quintessential IMAGE style.

THE CAMPAIGN

To complement the print campaigns in print for both the best-selling issues of IMAGE Magazine (September 2017) and Image Interiors & Living (September/October 2017), the team devised a video strategy that saw the Volvo SUV as the vehicle of choice on "A Day in the Life of" two Volvo brand ambassadors Suzie McAdam and Dermot Bannon, as well as IMAGE fashion director Marie Kelly.

Each video linked the the cars intuition with its creative driver, following Marie Kelly to to a Dollymount Beach fashion shoot and native content which were seeded out during shelf life of the printed product, plus targeted social activity.

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